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Measuring the Readership of Newspapers and Magazines
Author(s) -
Shankleman Eric
Publication year - 1955
Publication title -
journal of the royal statistical society: series c (applied statistics)
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.205
H-Index - 72
eISSN - 1467-9876
pISSN - 0035-9254
DOI - 10.2307/2985394
Subject(s) - audience measurement , newspaper , media studies , advertising , political science , sociology , business
Mr Shankleman has written this article around a review of a readership survey, and has compared the results of the survey with those of another one covering roughly the same period. He has also considered the use of such results in advertisement planning.