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Sales Forecasting: An Evaluation of Some Practical Results
Author(s) -
Liston David J.
Publication year - 1955
Publication title -
journal of the royal statistical society: series c (applied statistics)
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.205
H-Index - 72
eISSN - 1467-9876
pISSN - 0035-9254
DOI - 10.2307/2985392
Subject(s) - sales forecasting , operations research , econometrics , computer science , statistics , engineering , mathematics
Mr Liston describes the procedures for making the forecasts required by his firm for budgetary purposes and shows that in the varying conditions that have obtained since the war the forecasts have been reliable enough to be useful. Sales forecasting, he states, is compounded of art, experience, and technical skill.