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Multivariate Analysis for Marketing Research: An Evaluation
Author(s) -
Gatty Ronald
Publication year - 1966
Publication title -
journal of the royal statistical society: series c (applied statistics)
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.205
H-Index - 72
eISSN - 1467-9876
pISSN - 0035-9254
DOI - 10.2307/2985298
Subject(s) - multivariate statistics , multivariate analysis , marketing research , marketing , computer science , business , statistics , mathematics