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The Practical Meaning and Usefulness of the NBD/LSD Theory of Repeat‐Buying
Author(s) -
Ehrenberg A. S. C.
Publication year - 1968
Publication title -
journal of the royal statistical society: series c (applied statistics)
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.205
H-Index - 72
eISSN - 1467-9876
pISSN - 0035-9254
DOI - 10.2307/2985262
Subject(s) - meaning (existential) , epistemology , psychology , philosophy
Summary The NBD/LSD theory describes the results of a wide range of empirical studies of consumers' repeat‐buying of non‐durable goods. The paper tries to show in simple terms what some of the results mean and to illustrate their usefulness by summarising some of the practical applications that have been made.