Premium
Customers of the Lep
Author(s) -
Charlton P.,
Ehrenberg A. S. C.
Publication year - 1976
Publication title -
journal of the royal statistical society: series c (applied statistics)
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.205
H-Index - 72
eISSN - 1467-9876
pISSN - 0035-9254
DOI - 10.2307/2346515
Subject(s) - statistics , computer science , econometrics , mathematics
Summary The NBD/LSD model of consumer‐purchasing behaviour also fits customers of a management‐training programme. Use of the model facilitates the practical interpretation of the data.