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The Beta‐Binomial Model for Consumer Purchasing Behaviour
Author(s) -
Chatfield C.,
Goodhardt G. J.
Publication year - 1970
Publication title -
journal of the royal statistical society: series c (applied statistics)
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.205
H-Index - 72
eISSN - 1467-9876
pISSN - 0035-9254
DOI - 10.2307/2346328
Subject(s) - beta (programming language) , beta binomial distribution , binomial (polynomial) , purchasing , mathematics , statistics , econometrics , negative binomial distribution , beta negative binomial distribution , mathematical economics , computer science , business , marketing , poisson distribution , programming language
Summary A model for consumer purchasing behaviour is proposed which is based on the beta‐binomial distribution. The model is tested for several non‐durable consumer products, and the results give insight into discrepancies from a previously used model based on the negative binomial distribution (NBD).