Premium
Strategic Management Objectives of Small Manufacturers: A Case Study of the Cheese Industry
Author(s) -
Gould Brian W.,
Carlson Kurt A.
Publication year - 1998
Publication title -
applied economic perspectives and policy
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.4
H-Index - 49
eISSN - 2040-5804
pISSN - 2040-5790
DOI - 10.2307/1350012
Subject(s) - business , marketing , typology , production (economics) , product (mathematics) , order (exchange) , sample (material) , value (mathematics) , strategic management , dairy industry , strategic marketing , industrial organization , marketing strategy , economics , food science , geography , computer science , macroeconomics , chemistry , geometry , mathematics , archaeology , finance , chromatography , machine learning
Abstract The structure of dairy processing has changed significantly with declining numbers of processors, increasing firm size, and movement of production out of traditional areas. In order to compete with large manufactures on a noncost basis, small cheese manufactures are turning to the production of specialty cheeses and the use of specific value‐added activities in marketing their product. In this study, we examine the strategic management behavior of these firms. A strategic management typology used in previous analyses of small businesses is applied to a sample of forty‐seven Wisconsin cheese plants. A case study of four representative firms is presented.