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“Perceptions as Reality” on Large‐Scale Dairy Farms
Author(s) -
Wilson Paul N.,
Dahlgran Roger D.,
Conklin Neilson C.,
Armstrong Dennis,
Luginsland Tim
Publication year - 1993
Publication title -
applied economic perspectives and policy
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.4
H-Index - 49
eISSN - 2040-5804
pISSN - 2040-5790
DOI - 10.2307/1349714
Subject(s) - scale (ratio) , perception , agricultural economics , regional science , business , environmental resource management , geography , economics , cartography , epistemology , philosophy
Recent psychological research supports the claim that decision‐makers respond to their perceptions of uncertainty in their businesses. Using large‐scale Arizona dairy operations as a case study, this analysis indicates that operators of large industrialized farms perceive their business environments in a unique manner. Farm size, age, and ownership variables were particularly significant in explaining perception and management response rankings. Efforts to correlate perceptions to management responses produced mixed results.