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Silver Lake Farms, Inc.
Author(s) -
Sureshwaran S.,
Hanks Gwen,
House Lisa,
Swindell James
Publication year - 1998
Publication title -
applied economic perspectives and policy
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.4
H-Index - 49
eISSN - 2040-5804
pISSN - 2040-5790
DOI - 10.2307/1349551
Subject(s) - agricultural economics , geography , business , economics
The decision case “Silver Lake Farms, Inc.” is intended to provide an example of how marketing channels are important to agriculture. In this case, a small catfish farmer is faced with a marketing dilemma—ponds of mature fish, but nowhere to market the fish. Instructors can use this case to teach topics such as marketing channels, vertical integration, and the effect of an infant industry. As with other case studies, many issues could be explored, ranging from food safety to market power to the aquaculture industry.