Open AccessProduct Quality: An Investigation into the Concept and How It Is Perceived by Consumers
Author(s) -
Harish Sujan,
JanBenedict E.M. Steenkamp
Publication year - 1991
Publication title -
journal of marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 7.799
H-Index - 243
eISSN - 1547-7185
pISSN - 0022-2429
DOI - 10.2307/1252242
Subject(s) - quality (philosophy) , context (archaeology) , marketing , product (mathematics) , excellence , perspective (graphical) , production (economics) , economics , business , computer science , epistemology , microeconomics , philosophy , geometry , mathematics , paleontology , artificial intelligence , biology
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom