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Market-Based Assets and Shareholder Value: A Framework for Analysis
Author(s) -
Rajendra K. Srivastava,
Tasadduq A. Shervani,
Liam Fahey
Publication year - 1998
Publication title -
journal of marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 7.799
H-Index - 243
eISSN - 1547-7185
pISSN - 0022-2429
DOI - 10.2307/1251799
Subject(s) - shareholder value , cash management , business , volatility (finance) , cash flow forecasting , cash , cash flow statement , finance , shareholder , industrial organization , marketing , corporate governance

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