Open AccessAdvertising: Mass Communication in Marketing
Author(s) -
William G. Orthman,
James E. Littlefield,
C. A. Kirkpatrick
Publication year - 1972
Publication title -
journal of marketing
Language(s) - Uncategorized
Resource type - Journals
SCImago Journal Rank - 7.799
H-Index - 243
eISSN - 1547-7185
pISSN - 0022-2429
DOI - 10.2307/1250994
Subject(s) - business , advertising , marketing
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