Open AccessCustomer-Oriented Approaches to Identifying Product-Markets
Author(s) -
George S. Day,
Allan D. Shocker,
Rajendra K. Srivastava
Publication year - 1979
Publication title -
journal of marketing
Language(s) - Uncategorized
Resource type - Journals
SCImago Journal Rank - 7.799
H-Index - 243
eISSN - 1547-7185
pISSN - 0022-2429
DOI - 10.2307/1250266
Subject(s) - product (mathematics) , yield (engineering) , business , marketing , new product development , industrial organization , computer science , process management , mathematics , geometry , materials science , metallurgy
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