Open AccessInternational Marketing Management
Author(s) -
Jane Murray,
Gordon E. Miracle,
Gerald Albaum
Publication year - 1971
Publication title -
journal of marketing
Language(s) - Uncategorized
Resource type - Journals
SCImago Journal Rank - 7.799
H-Index - 243
eISSN - 1547-7185
pISSN - 0022-2429
DOI - 10.2307/1249804
Subject(s) - business , marketing
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