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Advertising Theory and Practice
Author(s) -
Karl H. Krauskopf,
C. H. Sandage,
Ver Fryburger
Publication year - 1959
Publication title -
journal of marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 7.799
H-Index - 243
eISSN - 1547-7185
pISSN - 0022-2429
DOI - 10.2307/1248282
Subject(s) - advertising , business , marketing

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