Open AccessMarketing Research: Text and Cases
Author(s) -
Robert B. Miner,
Harper W. Boyd,
Ralph Westfall
Publication year - 1956
Publication title -
journal of marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 7.799
H-Index - 243
eISSN - 1547-7185
pISSN - 0022-2429
DOI - 10.2307/1247346
Subject(s) - marketing , business , marketing research , computer science
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