Open AccessBasic Methods of Marketing Research
Author(s) -
Lawrence C. Lockley,
James H. Lorie,
Harry V. Roberts
Publication year - 1952
Publication title -
journal of marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 7.799
H-Index - 243
eISSN - 1547-7185
pISSN - 0022-2429
DOI - 10.2307/1246999
Subject(s) - marketing , business , marketing research
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