Open AccessPublicity for Prestige and Profit
Author(s) -
John M. Rathmell,
Howard Stephenson,
Wesley Pratzner
Publication year - 1954
Publication title -
journal of marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 7.799
H-Index - 243
eISSN - 1547-7185
pISSN - 0022-2429
DOI - 10.2307/1246909
Subject(s) - prestige , publicity , business , advertising , profit (economics) , marketing , economics , microeconomics , philosophy , linguistics
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom