Open AccessRetail Advertising and Sales Promotion
Author(s) -
Neil H. Borden,
Charles M. Edwards,
W. H. Howard
Publication year - 1936
Publication title -
journal of marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 7.799
H-Index - 243
eISSN - 1547-7185
pISSN - 0022-2429
DOI - 10.2307/1246120
Subject(s) - business , advertising , sales promotion , retail sales , marketing , promotion (chess) , sales management , politics , political science , law
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