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Advertising and Selling Through Business Publications
Author(s) -
L. Edward Scriven,
Mabel Potter Hanford
Publication year - 1938
Publication title -
journal of marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 7.799
H-Index - 243
eISSN - 1547-7185
pISSN - 0022-2429
DOI - 10.2307/1245233
Subject(s) - advertising , business , marketing

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