Premium
Factors Affecting the Timing of Purchasing of Butter, Margarine, and Blends: A Competing Goods Analysis
Author(s) -
Gould Brian W.
Publication year - 1998
Publication title -
american journal of agricultural economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.949
H-Index - 111
eISSN - 1467-8276
pISSN - 0002-9092
DOI - 10.2307/1244064
Subject(s) - purchasing , product (mathematics) , affect (linguistics) , food science , business , panel data , economics , agricultural economics , advertising , marketing , econometrics , mathematics , chemistry , psychology , geometry , communication
The purchase dynamics of a subset of food fats and oils are investigated using event‐history analysis applied to a panel of U.S. households. The consumer behavior examined is the switching between purchases of butter, margarine, and butter/margarine blends across purchase occasions. We find that price, previous purchases, seasonality, and household size and composition affect product‐switching probability.