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A Randomized Response Approach to Dichotomous Choice Contingent Valuation
Author(s) -
Berrens Robert P.,
Bohara Alok K.,
Kerkvliet Joe
Publication year - 1997
Publication title -
american journal of agricultural economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.949
H-Index - 111
eISSN - 1467-8276
pISSN - 0002-9092
DOI - 10.2307/1243959
Subject(s) - contingent valuation , valuation (finance) , certainty , anonymity , social choice theory , econometrics , actuarial science , economics , psychology , computer science , willingness to pay , microeconomics , mathematics , geometry , computer security , finance
In this paper we combine dichotomous choice contingent valuation (DC‐CV) with the randomized response (RR) method for asking sensitive survey questions. RR increases respondents' anonymity by allowing them to answer a sensitive question without revealing, with certainty, their true response. We combine RR with DC‐CV to test for response effects in the valuation of a public good, in a setting of expected social pressure. While there are practical implementation issues, our findings suggest that the RR technique is a useful tool for exploring social context effects. Rather than generalize from our pre‐test results, we instead emphasize the development of the experimental technique.