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Forker, Olan D., and Ronald W. Ward. Commodity Advertising: The Economics and Measurement of Generic Programs . New York: Lexington Books, 1993, x + 294 pp., $@@‐@@39.95
Author(s) -
Schiek William A.
Publication year - 1994
Publication title -
american journal of agricultural economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.949
H-Index - 111
eISSN - 1467-8276
pISSN - 0002-9092
DOI - 10.2307/1243930
Subject(s) - commodity , citation , library science , economics , computer science , finance