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Computer Adoption Decision—Implications for Research and Extension: The Case of Texas Rice Producers
Author(s) -
Jarvis Anne Marie
Publication year - 1990
Publication title -
american journal of agricultural economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.949
H-Index - 111
eISSN - 1467-8276
pISSN - 0002-9092
DOI - 10.2307/1242560
Subject(s) - logit , extension (predicate logic) , marketing , production (economics) , computer technology , business , agricultural economics , agricultural science , computer science , economics , econometrics , microeconomics , multimedia , environmental science , programming language
This study identifies the characteristics of Texas rice producers who have adopted computers relative to nonadopters. Primary survey data obtained in the spring of 1990 was examined using logit adoption. Thirty–seven percent of the respondents use computers in their business. The results indicate that as farm size and business complexity increase so does the probability of computer adoption. Some evidence that the adoption of computer technology differs from production technology surfaced. Producers' decisions to adopt a computer are associated with the actions of their peers and family. Encouraging computer user groups and computer training courses for producers could encourage the adoption of computer technology.