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Information Preferences of Ohio Commercial Farmers: Implications for Extension
Author(s) -
Schnitkey Gary,
Batte Marvin,
Jones Eugene,
Botomogno Jean
Publication year - 1992
Publication title -
american journal of agricultural economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.949
H-Index - 111
eISSN - 1467-8276
pISSN - 0002-9092
DOI - 10.2307/1242503
Subject(s) - extension (predicate logic) , multinomial logistic regression , service (business) , business , marketing , production (economics) , information source (mathematics) , economics , computer science , microeconomics , statistics , mathematics , programming language
Multinomial logit models were used to examine farmers' information preferences for marketing, production, and financial decisions. Dependent variables represented the preferred information source category: Cooperative Extension Service, printed, broadcast, specialist, and other sources. Independent variables included farm and business characteristics. In general, farmers preferred information from printed sources, and the Cooperative Extension Service ranked highly as an information source. Results did not support the contention that farmers are substituting specialist services for information received from the Cooperative Extension Service.