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Toward a More Comprehensive Theory of Food Labels
Author(s) -
Caswell Julie A.,
Padberg Daniel I.
Publication year - 1992
Publication title -
american journal of agricultural economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.949
H-Index - 111
eISSN - 1467-8276
pISSN - 0002-9092
DOI - 10.2307/1242500
Subject(s) - marketing , product (mathematics) , point of sale , business , quality (philosophy) , advertising , point (geometry) , rewriting , consumer choice , consumer information , computer science , philosophy , geometry , mathematics , epistemology , world wide web , programming language
Food labels play important third‐party roles in the food marketing system through their impact on product design, advertising, consumer confidence in food quality, and consumer education on diet and health. However, current analysis focuses overwhelmingly on the label's direct use as a point‐of‐purchase shopping aid, even though such use is limited by consumers' information processing abilities and time. In rewriting label regulations, policy makers should consider the benefits and costs of the broad array of roles labels serve, with evaluation of alternative regimes based on their impacts on consumer behavior and seller strategy.