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Utilizing Scanner Data to Estimate Retail Demand Functions for Meat Products
Author(s) -
Capps Oral
Publication year - 1989
Publication title -
american journal of agricultural economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.949
H-Index - 111
eISSN - 1467-8276
pISSN - 0002-9092
DOI - 10.2307/1242031
Subject(s) - loin , food products , significant difference , food science , business , mathematics , chemistry , statistics
Retail demand relationships for steak, ground beef, roast beef, chicken, pork chops, ham, and pork loin were examined using scanner data from a retail food firm located in Houston. Own‐price elasticities were negative, statistically significant, and—except for roast beef—in the inelastic range. With few exceptions, cross‐price elasticities were positive and statistically significant. Nearness to payday was not a key factor, but seasonal patterns were evident. Except for pork commodities, own‐advertisement elasticities were positive and statistically significant. Generally speaking, cross‐advertisement effects were marginal.