Goal Programming via Multidimensional Scaling Applied to Senegalese Subsistence Farms

A methodology is developed to estimate empirically the weights for a multiple‐goal objective function of Senegalese subsistence farmers. The methodology includes a farmer‐oriented goal preference survey and an application of a multidimensional scaling technique to the survey data. A comparison of model performance under the multiple‐goal objective function with a profit‐maximization objective function does not indicate that there are distinct advantages to using either function.