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The Measurement of Buyer Brand Preference and Indifference Under Changing Terms of Trade
Author(s) -
Anderson Evan E.
Publication year - 1974
Publication title -
american journal of agricultural economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.949
H-Index - 111
eISSN - 1467-8276
pISSN - 0002-9092
DOI - 10.2307/1239353
Subject(s) - preference , brand preference , business , economics , microeconomics , advertising , brand awareness
A model first suggested by Padberg, Walker, and Kepner has been employed in this paper to evaluate the impact of changes in the retail terms of trade on the magnitude and composition of consumer brand preferences.