Premium
Applying Theory of Signal Detection in Marketing: Product Development and Evaluation
Author(s) -
Angus Robert C.,
Daniel Terry C.
Publication year - 1974
Publication title -
american journal of agricultural economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.949
H-Index - 111
eISSN - 1467-8276
pISSN - 0002-9092
DOI - 10.2307/1238610
Subject(s) - signal (programming language) , detection theory , computer science , product (mathematics) , perception , new product development , marketing , artificial intelligence , business , psychology , mathematics , telecommunications , neuroscience , detector , programming language , geometry
The theory of signal detectability and its associated methodology have been extended by psychologists for application to the evaluation of human perceptual judgments. The application of signal detection procedures are illustrated through a brief description of an experiment evaluating different ice cream products.