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Advertising in Social Perspective
Author(s) -
Shaffer James Duncan
Publication year - 1964
Publication title -
american journal of agricultural economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.949
H-Index - 111
eISSN - 1467-8276
pISSN - 0002-9092
DOI - 10.2307/1236543
Subject(s) - perspective (graphical) , advertising , computer science , business , artificial intelligence
This article examines many of the arguments for and against advertising in terms of the well‐being of society. Advertising is a market phenomenon with significant social implications, with a potential for both beneficial and harmful effects. The net effect depends upon the society's ability to institute market rules to reap the benefits while avoiding the harmful effects. Economic theory is of limited value in analyzing the social consequences of advertising.