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The Demand for and Supply of Food Marketing Services: An Aggregate View
Author(s) -
Waldorf William H.
Publication year - 1966
Publication title -
american journal of agricultural economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.949
H-Index - 111
eISSN - 1467-8276
pISSN - 0002-9092
DOI - 10.2307/1236178
Subject(s) - marketing , aggregate supply , business , aggregate demand , aggregate (composite) , food marketing , economics , monetary policy , monetary economics , materials science , composite material
The central problem of this paper is to explain the decline in the farm share of U.S. consumer expenditures for food. The statistical analysis is mainly concerned with estimating the demand for and supply of food‐marketing (distribution and processing) services. The findings indicate that the increase in household purchases of marketing services from 1929 to 1962 resulted from an increase in demand. The supply of marketing services kept pace with the increase in demand so that there was no apparent trend in the “real” price of services. About one‐third of the post‐World War II decline in the farm share of consumer expenditures for foods is attributed to a greater increase in the demand for services compared with the demand for farm products; two‐thirds is attributed to an increase in the supply of farm products relative to demand.