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Market Behavior and Executive Action: A Functionalist Approach to Marketing Theory , Wroe Alderson. Homewood, Ill.: Richard D. Irwin, Inc., 1957. Pp. viii, 487. $7.00
Author(s) -
Mitchell Glen H.
Publication year - 1959
Publication title -
american journal of agricultural economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.949
H-Index - 111
eISSN - 1467-8276
pISSN - 0002-9092
DOI - 10.2307/1234860
Subject(s) - action (physics) , business , marketing , quantum mechanics , physics