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Research on Advertising Effectiveness
Author(s) -
Sarle Charles F.
Publication year - 1956
Publication title -
american journal of agricultural economics
Language(s) - Uncategorized
Resource type - Journals
SCImago Journal Rank - 1.949
H-Index - 111
eISSN - 1467-8276
pISSN - 0002-9092
DOI - 10.2307/1234239
Subject(s) - advertising , computer science , business