Open AccessBusiness e-mail communication
Author(s) -
Senka Bengin,
Biljana Ratković-Njegovan
Publication year - 2015
Publication title -
zbornik matice srpske za društvene nauke/zbornik matice srpske za društvene nauke
Language(s) - English
Resource type - Journals
eISSN - 2406-0836
pISSN - 0352-5732
DOI - 10.2298/zmsdn1551319b
Subject(s) - business communication , politeness , style (visual arts) , agency (philosophy) , business , computer science , knowledge management , public relations , linguistics , sociology , communication , political science , social science , philosophy , archaeology , history
This paper presents a discourse analysis in the business e-mail communication with the aim of determining formal and informal linquistic characteristics. Researched corpus has been based on 148 e-mails exchanged between a manager employed in a marketing agency and his clients. The research is based on Speech Act Theory and Theory of Politeness. It has been found that the analyzed business e-mail correspondence is mostly characterized as informal, even with the characteristics of colloquial communication, unlike the expected characteristics of formal business style.