Stereotypes about the Serbs and the break-up of Yugoslavia

The article deals with the influence of Western press, mainly German Austrian and American on the break-up of the second Yugoslavia. Regarding German and Austrian press, it only renewed old and created new stereotypes about the Serbs and Serbia in the eve and during the break-up of Yugoslavia. Comparative analysis shows that these are the long lasting structures and that this writing is in accordance with a long tradition. At the end, German and Austrian elites reached consensus regarding these specific issues, that is, break-up of Yugoslavia. On the other hand, the attitude of the USA press was changing in accordance with the changes in the position of the administration. American media have a unique standpoint towards the foreign public and they represent the proclaimed interests of the administration. This means that the USA government, through the controlled media, prepared its public for its future steps in order to justify the recognition of separated republics