Eksperimental evaluation of efficacy of the strategies for the persuasion resistance | Zendy

Iris Žeželj | Zendy; Svetlana Jović | Zendy; Brankica Mihajlovic | Zendy; Snežana Savić | Zendy; Marija Tadic | Zendy; Ana Vucetic | Zendy

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Eksperimental evaluation of efficacy of the strategies for the persuasion resistance

Author(s) -

Iris Žeželj,

Svetlana Jović,

Brankica Mihajlovic,

Snežana Savić,

Marija Tadic,

Ana Vucetic

Publication year - 2006

Publication title -

psihologija

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.222

H-Index - 16

eISSN - 1451-9283

pISSN - 0048-5705

DOI - 10.2298/psi0602147z

Subject(s) - persuasion , derogation , psychology , resistance (ecology) , social psychology , channel (broadcasting) , computer science , telecommunications , ecology , biology

The present research took an experimental approach to examining strategies of resistance to persuasion. We tested the effects of two strategies (counterarguing and source derogation) and their relation to channel through which a message is received (print, audio and video). The experiment is based on modified experimental paradigm used in one previous research (Cameron et al, 2002) in order to retest their findings and examine the role of communication modality in inoculation. Persuasive message generated statistically significant effects- attitude towards abortion was significantly changed. Both resistance strategies, on the other hand, failed to elicit resistance and measured attitude change wasn't significantly related to communication channel

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