Open AccessRegional tourism as a strategic sector for Portugal: Sun, sea and much more
Author(s) -
Duarte Portugal António
Publication year - 2015
Publication title -
zbornik radova/zbornik radova - geografski institut "jovan cvijić"
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.16
H-Index - 2
eISSN - 1821-2808
pISSN - 0350-7599
DOI - 10.2298/ijgi1502229d
Subject(s) - tourism , diversification (marketing strategy) , business , product (mathematics) , promotion (chess) , tourism geography , economic geography , natural resource economics , economy , geography , marketing , economics , political science , geometry , mathematics , archaeology , politics , law
For its overriding importance in employment, investment, and the development of other activities, tourism is presented as a priority strategic sector for Portugal. After many years during which Portugal’s tourism industry focused mainly on the “Sun and Sea” product, there is now more diversification in product offerings in the country, ranging from green and beach tourism to health and well-being tourism, incorporating along the spectrum, sports, cultural, and business tourism. This diversification, and subsequent promotion of supply has allowed the development of the sector both qualitatively and quantitatively, and the emergence of touristic activities in new regions has leveraged not only greater uniformity in the use of available resources, but also helped to avoid the adverse effects of seasonality so characteristic of traditional tourism based on the “Sun and Sea”