Open AccessDevelopment prospects of Niska Banja
Author(s) -
Vidoje Stefanović,
Milica Began
Publication year - 2013
Publication title -
glasnik srpskog geografskog društva
Language(s) - English
Resource type - Journals
eISSN - 2406-078X
pISSN - 0350-3593
DOI - 10.2298/gsgd1303125s
Subject(s) - swot analysis , tourism , meaning (existential) , phenomenon , strategic thinking , strategic management , business , epistemology , process management , sociology , political science , management , philosophy , strategic planning , marketing , economics , law
Strategic thinking is the base of every development and the favorite entries in theory and management practices. In tourist complex that has a special meaning because of the sole complexity of the phenomenon itself. In this sense, many of the methods of strategic management and tourism development in various areas in Serbia, SWOT analysis is one of the most reliable. For this, Niška Banja is a true challenge. [Projekat Ministarstva nauke Republike Srbije, br. 179013: Sustainable identity of Serbs and minorities living in border areas of East and South-east Serbia