Open AccessMarketing of non-wood forest products: Case study of the enterprise for forest mushroom processing
Author(s) -
Ljiljana Keča,
Nenad Ranković,
Tomislav Radosavljevic
Publication year - 2009
Publication title -
glasnik šumarskog fakulteta - univerzitet u beogradu/glasnik šumarskog fakulteta
Language(s) - English
Resource type - Journals
eISSN - 2217-8600
pISSN - 0353-4537
DOI - 10.2298/gsf0900111k
Subject(s) - wood processing , recreation , business , tourism , forest industry , mushroom , marketing , forestry , agroforestry , geography , environmental science , ecology , botany , archaeology , biology
Under the impact of climate changes it is increasingly obvious that forestry should rely more strongly on the multifunctional character of the managed resources. In addition to wood, there is a series of nonwood products and services offered by forests. Nonwood forest products and services consist of various fruits of forest trees and shrubs, mushrooms, various objects made of nonwood material, and especially forest social services, such as recreation, tourism, hunting, photosafari, etc. This paper presents a marketing analysis on the example of the enterprise dealing with the purchase, processing and sale of wild mushrooms and products made of mushrooms. The study applies a modern methodological approach implemented in similar researches