Social and cultural resources for the setting up and functioning of family enterprises in a small Bulgarian town

As a field of culture, the family enterprise shows that in the current European societies the economic operation does not proceed only from a purely rational point of view and that notwithstanding the common speaking of globalization, the local may be a prerequisite for successful economic development. My objective has been to show, proceeding from an example from a small Bulgarian town, that the family enterprise is a field of culture in which the observed phenomena are strongly influenced by the social inclusion of the enterprise and by its tie-up with the context of the urban environment. I shall investigate in what way local social and cultural resources are intensively used in the process of setting up and functioning of a family enterprise from the sphere of hoteldom and tourism in the town of Belogradchik. I intend to study whether these resources are conducive to the economic prosperity of the firm. Another research objective is to establish the manner of identification of the enterprise with the town, with the region and the local culture by way of the services provided (tourist and restaurant). I shall look for an answer to the question of how the enterprise’ working realm fits in the concrete cultural, historical and social context of the town