Open AccessRelationship marketing in digital economy
Author(s) -
Bojan Djordjevic
Publication year - 2007
Publication title -
economic annals/ekonomski anali
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.148
H-Index - 12
eISSN - 1820-7375
pISSN - 0013-3264
DOI - 10.2298/eka0773133d
Subject(s) - loyalty , business , marketing , digital marketing , digital economy , relationship marketing , the internet , key (lock) , marketing management , political science , computer science , computer security , world wide web , law
Relationship marketing in digital economy represents a new phase of marketing development in the XXI century. Key features lie in the development of closer relationship and cooperation between companies and their Internet consumers and partners. It was the problem of nonestablished e-relationships that was the main reason for failure of those companies that first started their new, digital environment business. Challenge for companies in the future will be introducing the CRM concept, with the main goal of bringing the high satisfaction and loyalty to their consumers in the e-market.