Open AccessApproaches to the process of measuring and analysis of web site visits
Author(s) -
M Rade Stankic
Publication year - 2003
Publication title -
economic annals/ekonomski anali
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.148
H-Index - 12
eISSN - 1820-7375
pISSN - 0013-3264
DOI - 10.2298/eka0359095s
Subject(s) - visitor pattern , web site , web analytics , world wide web , traffic analysis , computer science , tracking (education) , measure (data warehouse) , process (computing) , web traffic , principal (computer security) , advertising , business , the internet , web development , database , web application security , computer security , psychology , pedagogy , programming language , operating system
How to learn more about your Web-site's visitors by using Web-traffic statistics? One of the principal methods used by online advertisers, online communities and online businesses to keep track of their visitors' behavior is to employ tracking devices. Data gathered through log-file analysis customer registration, cookies and other tracking devices can be used to personalize each visitor's experience, find trends in customer use and measure the effectiveness of a Web site over time