Open AccessBalanced scorecard i strategijski fokusirana organizacija - okvir za uspesnu operacionalizaciju strategije i njenu implementaciju u informatickoj eri
Author(s) -
M Djordje Kalicanin
Publication year - 2003
Publication title -
economic annals/ekonomski anali
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.148
H-Index - 12
eISSN - 1820-7375
pISSN - 0013-3264
DOI - 10.2298/eka0358169k
Subject(s) - balanced scorecard , process management , business administration , business , popularity , computer science , process (computing) , strategic management , strategy map , marketing , political science , operating system , law
The main problem of strategic management is not strategy formulation, but its implementation. A basic reason for this state is strategy not-focused organization. Balanced Scorecard is a framework that enables strategy to be translated into operational terms, organization to be aligned with the strategy, strategy to be everyone's everyday job a continual process. Such popularity of Balanced Scorecard has arisen from these results of successful world's firms.