Open AccessElena Ceauşescu’s personality cult and Romanian television
Author(s) -
Annemarie Sorescu-Marinković
Publication year - 2017
Publication title -
balcanica
Language(s) - English
Resource type - Journals
eISSN - 2406-0801
pISSN - 0350-7653
DOI - 10.2298/balc1748343s
Subject(s) - cult , romanian , communism , personality , state (computer science) , presidential system , political science , sociology , history , law , psychology , psychoanalysis , politics , philosophy , computer science , linguistics , algorithm
Elena Ceau?escu, spouse of the Romanian communist leader Nicolae Ceau?escu, generated in the 1980s a gigantic homage industry, as she was the object of a personality cult as strong as that of her husband?s. This paper briefly outlines the origin and elements of Nicolae Ceau?escu?s personality cult, to focus then on Elena Ceau?escu?s cult: how at first it was merged with the cult of her husband, her being a mere companion of the head of state, and then grew to the point of paralleling that of Nicolae Ceau?escu during the last years of communist rule in Romania. The second part focuses on the evolution of Romanian state television and its crucial role in the diffusion of her personality cult, showing how this state institution became completely subordinated to the presidential couple in the 1980s, and pointing to a paradox of the period: the shorter Romanian television?s daily broadcasting time, the larger the amount of programming on Ceau?escu. Finally, the paper shows how January was infused with anniversary dates meant to consolidate the personality cult of the presidential couple and to reinvent communist traditions.