Open AccessTHE STUDY OF INFLUENCING FACTORS ON CUSTOMERS’ DECISION TO USE OF MOBILE BANKING BASED ON SMS SERVICES (CASE STUDY: THE BRANCHES OF GOVERNMENTAL BANKS IN RASHT CITY-NORTHERN OF IRAN)
Author(s) -
Mohammad Taleghani,
Ataollah Taleghani
Publication year - 2016
Publication title -
metody ilościowe w badaniach ekonomicznych/quantitative methods in economics
Language(s) - English
Resource type - Journals
eISSN - 2543-8565
pISSN - 2082-792X
DOI - 10.22630/mibe.2016.17.4.13
Subject(s) - business , mobile banking , marketing