Open AccessSUSTAINABLE CONSUMPTION IN CONSUMER BEHAVIOUR OF POLISH SENIORS (REPORT FROM OWN RESEARCH)
Author(s) -
Tomasz Zalega
Publication year - 2018
Publication title -
acta scientiarum polonorum. oeconomia
Language(s) - English
Resource type - Journals
eISSN - 2450-047X
pISSN - 1644-0757
DOI - 10.22630/aspe.2018.17.1.15
Subject(s) - consumption (sociology) , sustainable consumption , sample (material) , consumer behaviour , questionnaire , marketing , business , sociology , economics , social science , production (economics) , chemistry , chromatography , macroeconomics
The discussion presented in this study focuses on consumer behaviour of people aged 65+ in Poland that may be classified as sustainable consumption. The article primarily seeks to offer some insight into sustainable consumption within the consumer decision-making process among Polish seniors. The basis for the conclusions is provided by direct research conducted in the form of a survey questionnaire on a sample of 2,537 people aged 65+ in 2014–2015 in 10 Polish cities f various populations and sizes.