Open AccessDESTINATION PROMOTING MOTIVES FOR YOUNG PEOPLE
Author(s) -
Maciej Dębski,
Wojciech Nasierowski
Publication year - 2017
Publication title -
acta scientiarum polonorum. oeconomia
Language(s) - English
Resource type - Journals
eISSN - 2450-047X
pISSN - 1644-0757
DOI - 10.22630/aspe.2017.16.4.41
Subject(s) - attractiveness , destinations , tourism , focus (optics) , foundation (evidence) , marketing , advertising , destination marketing , psychology , business , geography , physics , archaeology , psychoanalysis , optics
The objective of this paper is to present selected aspects of management information in regard to prospective tourist destinations for young Poles. The focus of the study is on the preferences of respondents in determining their destination choice. The verified hypotheses have indicated that there are several leading motives for their decision making, and they can be utilized as a foundation for marketing communication that targets young students. The results show that the crucial elements deal with comfort and convenience associated with the destination, along with the attractiveness of the destination.