Open AccessInvestigating Students’ Perceptions of their University’s Brand
Author(s) -
Antra Roskoša,
Yulia Stukalina
Publication year - 2020
Publication title -
rural environment. education. personality
Language(s) - English
Resource type - Conference proceedings
eISSN - 2255-8071
pISSN - 2255-808X
DOI - 10.22616/reep.2020.015
Subject(s) - brand equity , corporate branding , brand management , higher education , marketing , brand awareness , business , brand extension , perception , institution , service (business) , public relations , advertising , sociology , psychology , political science , neuroscience , social science , law
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