Open AccessAnalysis of Consumer Perception towards Telecommunication Services
Author(s) -
Y. Razeeth Khan,
Zahid Mehmood,
Muhammad Khalil Shahid,
Muhammad bin Ibrahim
Publication year - 2012
Publication title -
journal of social and development sciences
Language(s) - English
Resource type - Journals
ISSN - 2221-1152
DOI - 10.22610/jsds.v3i3.690
Subject(s) - telecommunications , telecommunications service , order (exchange) , business , service provider , enhanced telecom operations map , perception , service (business) , marketing , telecommunications equipment , telecom infrastructure sharing , computer science , finance , neuroscience , biology
The use of Telecommunication services has been strikingly increased in recent decade. Hence it has become crucial to investigate the reasons behind telecom usage patterns and understand factors playing an important role for perception of telecom services. These investigations are important for both consumers and telecommunication service provider in order to build a strong relationship towards better delivery of telecom services which may result in satisfied customer. The developed model of this research is consisting of five variables which have a lot of impact on perception of consumer towards adoption of telecom services. The results of this research have numbers of practical applications both for marketer and telecom service consumer.